Race On and Andretti Sports Marketing held a press conference at Sports Legends this morning to tout ticket sales and event sponsors.
As you can see here, it is also provides a handsome setting to display the IndyCar.
Tim Mayer, General Manager of Grand Prix of Baltimore, announced that Dr. Pepper TEN (as in calories) has signed on as the official soft drink of the Grand Prix of Baltimore, and local grocery retailer Giant Food is the supermarket sponsor. Both have signed multiyear contracts, and each will be involved in marketing campaigns in conjunction with the race.
Returning for the second year as fuel sponsor is regionally-based Sunoco. As Mayer noted, motor sports originated as a means to test products under extreme conditions, so fuel sponsors have traditionally been among the most significant investors in racing.
(Once again, our neighbors in Ridgely's Delight enjoy great product placement, with their pumps and signage visible at Turn Ten.)
ALMS dominated the Camden Yards site last year, with their paddock and car corrals staged on Lots B and C. Since Maryland has a large Corvette Club membership, they were well represented in the corrals. That's Tommy Milner, of Corvette Racing, who recently won his class at Long Beach. This very articulate young (26) man grew up in the Washington area with a racing pedigree. His father, Tom Milner, has been both an owner and engineer in LeMans racing. Tommy is excited to be coming back to Baltimore because he has so many friends in the area who came last year and thoroughly enjoyed the experience.
In addition to his accomplishments on the track, Hunter-Reay is actively involved in cancer research. He is a supporter of the LiveStrong Foundation and his own Racing for Cancer, an education and awareness effort which focuses on childhood cancer.
For IndyCar, this the first time since 2006 an American is leading the field in points.
We'll be hearing much more from our neighbors downstairs in the coming weeks. Without disclosing numbers, they indicated they are pleased with the three-day ticket sales and, as of today, are selling the single day tickets.
Be sure to visit their newly revamped website for up to the moment information: