Tuesday, July 24, 2012

Fashion Flair, Local Lable

Perhaps it's the celestial glow, but there is an aura about the new Tottenham Hotspur kit.  Designed and produced by Under Armour, these threads could elevate the local performance wear specialists to the astral plane of professional outfitting. 

The unveiling of this new product (timed to coincide with the Spurs visit to M&T Bank Stadium) was somewhat a theatrical production, with team members modeling the kits and striking catwalk-like poses for the cameras.

Since they probably won't look this glamorous on the pitch Saturday, we'll preview this year's collection for you.

The home kit is traditional lily white, with navy blue lettering -- a classic look.  But it comes with Under Armour technology, which includes a base textile of razor-thin Under Armour HeatGear® stretch woven, capable of keeping the players lighter and drier than their opponents.

Kit shorts share the same HeatGear® stretch woven, which allows complete fluidity of motion for the players’ strike and stride with great stretch performance benefits.

To maximize this revolutionary fabric in action, the shirts are cut to Under Armour’s Fitted Fit  -- close to the body for optimal moisture management, breathability, and performance.

(This will be the rage throughout the Premier League.  Wick envy will prevail on the pitch.)

Here's how the Spurs will look on the road, resplendent in their navy blue(with complementing green goalie) kits.  Still calm and cool, with no moisture in sight. 

(Truly remarkable under those kleig lights.)

As winter approaches, Under Armour ColdGear® and Under Armour STORM fabrications will keep the players warm and dry with technical layering, 1/4 zips and jackets.

(Note the snazzy and color-coordinated Under Armour kicks.)

Naturally, the retail opportunities abound.  The new fashions were on sale at White Hart Lane within days of the official release in London.  They are now available online at the Tottenham store.

But the best part is they will be sold at M&T Bank Stadium Saturday, where you can see them perform on the pitch and witness firsthand how they soak up the sweat.

Whether you're cheering for the Spurs or Reds, be sure to lift a mug to Baltimore's own Under Armour, making their first foray into Barclay's Premier League and achieving yet another goal in professional sports partnerships.

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