Monday, July 16, 2012
Another Andretti Win
James Hinchcliffe, the cheeky and charismatic Canadian who replaced Danica Patrick in the GoDaddy car, began a grass roots campaign to usurp the cover girl from GoDaddy's homepage shortly thereafter.
In fact, a national ad campaign revolved around the rivalry between the young upstart and the glamorous face of those fetching Super Bowl ads.
Of course, no one knows who was keeping score or even if such things are measured. But in the quest for eyeballs, GoDaddy was clearly a winner.
As for the irrepressible Hinchcliffe (seen here in various campaign appearances) he was rewarded with an unannounced appearance on the GoDaddy homepage last week. The company said they were impressed with his drive and passion. (They probably also appreciated the additional traffic his quixotic efforts drove to their site.)
He's already proven to be a popular addition to the circuit and an asset to the Andretti team.
And no one in the league can catch him on Twitter.