Monday, June 18, 2012

A Big Warehouse Welcome!

To Race On, Andretti Sports Marketing, and the new Grand Prix of Baltimore.

According to a report in today's Baltimore Business Journal, they are moving into the 4th floor space previously occupied by Baltimore Racing Development.

Of course, I immediately scrambled down the steps with a bouquet of lavender to welcome them to the 'hood.  Unfortunately, they aren't there yet.  Understandable, considering the Andretti group just completed their triumphant resurrection of the IndyCar Fest at the Milwaukee Mile.

Not only did Michael Andretti save the race by stepping in as promoter after an unsuccessful showing last year caused it to be dropped from the schedule, but Ryan Hunter-Reay of his team also won on Saturday.

So it was a big weekend for the Andretti family and we can understand why they might be taking a bit of a breather before squealing into Baltimore.

Accounts about the reimagined Milwaukee Mile event and the special touches added by the promoters are encouraging for what could happen here.  Because that track is situated at the Wisconsin State Fairgrounds, there was great emphasis placed on the family-friendliness of the site and all the ancillary activities placed in the infield. 

Carnival rides, concerts, and much more affordable ticket prices helped augment attendance over last year and create an atmosphere different from other IndyCar venue.   Baltimore, with its downtown, harbor, and sports complex all part of the track, has even greater possibilities for unique entertainment options. 

We eagerly await the energy and ideas emanating from the 4th floor, and can't wait to personally welcome our newest teammates to the Warehouse family.

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